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Essentially, EzSeer translates user behaviors into user interests and intentions, that is, it looks over your shoulder when you are on the computer, observes your actions, and through machine learning algorithms determines your true interests.
For example, no matter what other actions you may have taken prior to Googling "Paris Hilton", Google will return to you (excluding sponsored links) about 1 million articles on the California Socialite. If just prior to Googling "Paris Hilton" you were observed to visit say, "Hotels.com" you would still get the Socialite from Google. From EzSeer you would get a Hilton Hotel in Paris. Your behavior gave away your true interests.
We have identified three industries or marketplaces for EzSeer technology and they are: Call Centres like those run by Dell Computers, Social Networks like FaceBook or MySpace, and Online Advertising as it appears on most public web sites.
EzSeer is able to predict the user’s intention based on the user’s behavior, to deliver the most relevant information (CRM, Call Centre, Enterprise Search), or connect users to the most interesting community groups (Social Networking), or present users with advertising that actually appeals to them (Online Advertising). EzSeer can also be integrated with any existing search system, acting as a proxy between the user and any search engines, to trigger the search engine to return more relevant information. For example, we can also make Google return more relevant results.
Currently, we have passed a 5 week, 104 participant study program on EzSeer Technology. What we need right now is an Angel Customer to get us well past the proof-of-concept stage. We hope that we have imparted a clear albeit brief insight into our technology. |
